"Scientists need to leverage this agreement to its maximum and communicate to the public using innovative and persuasive strategies. This includes creating social media content of their own to not only shift beliefs but also influence behaviours. Otherwise, their voices, however highly trusted, will continue to be drowned out by the frequency and ferocity of content produced by those with no concrete evidence."

#hurvetdudet #kallkritik #faktaresistens #socialmedia

Certainly worth a read for all colleagues working with policy makers: The new SAPEA report "Making sense of science for policy under conditions of complexity and uncertainty". SAPEA is part of the European Commission’s Scientific Advice Mechanism. Together with the Group of Chief Scientific Advisors, they provide independent scientific advice to European Commissioners to support their decision-making.